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Compare TikTok LIVE vs YouTube, Twitch and Kick

Explore in-depth comparisons of TikTok LIVE, YouTube, Twitch, and Kick. Analyze live streaming trends, and category performance to uncover which platform dominates the live streaming landscape.

How TikTok LIVE, Twitch, YouTube Live and Kick compare for creators

Where creators actually earn, and how big each live audience really is. The top three rows are measured, from the same August 2026 watch time as the charts below.

  • TikTok
    TikTok LIVE
    Viral discovery and interactivity
    Watch time share
    35.5% rank #2
    Average viewers
    4.9M
    Gaming share
    17% rank #4
    Creator keeps
    50%
    Best for
    IRL, fashion, trends

    Found through the For You Page · 1B+ monthly users, mostly under 30 · earns through 3D virtual gifts, LIVE battles and brand deals

    Why creators pick TikTok LIVE
  • Twitch
    Twitch
    Hardcore gaming and community loyalty
    Watch time share
    15.3% rank #3
    Average viewers
    2.1M
    Gaming share
    77% rank #1
    Creator keeps
    50-70%
    Best for
    Esports, MMOs

    Found through directory browsing · 18-34, predominantly male · earns through subscriptions, Bits and ads · ultra-low latency

    TikTok LIVE vs Twitch
  • YouTube
    YouTube Live
    Long-form reach, search and scale
    Watch time share
    42.6% rank #1
    Average viewers
    5.8M
    Gaming share
    18% rank #3
    Creator keeps
    70%
    Best for
    Sports, news, tutorials

    Found through search and the Shorts funnel · 2B+ logged-in users, all ages · earns through memberships, Super Chat, ads and shopping

    TikTok LIVE vs YouTube Live
  • Kick
    Kick
    Creator-first payouts, gaming roots
    Watch time share
    6.6% rank #4
    Average viewers
    899K
    Gaming share
    55% rank #2
    Creator keeps
    95% best
    Best for
    Gaming, IRL, commentary

    Found through directory and categories · 95% of subscription revenue stays with the streamer · earns through subscriptions, hourly deals and ads

    TikTok LIVE vs Kick

Top Categories on Platforms
by Total Watch Time in the previous month (August)

Data source: TikTokStats.comTikTokStats.com
TikTok
TikTok
Chats
Chats
1 891 660 800
Fashion
Fashion
618 242 011
Outdoors
Outdoors
331 913 866
Talents
Talents
178 117 840
Roblox
Roblox
106 055 274
Twitch
Twitch
Just Chatting
Just Chatting
216 559 494
League of Legends
League of Legends
75 093 787
Dota 2
Dota 2
68 185 055
Counter-Strike
Counter-Strike
62 448 633
Escape From Tarkov
Escape From Tarkov
51 271 916
YouTube
YouTube
Entertainment
Entertainment
828 431 064
News & Politics
News & Politics
814 844 946
Gaming
Gaming
575 987 129
Sports
Sports
451 508 737
Music
Music
361 119 316
Kick
Kick
Just Chatting
Just Chatting
149 804 529
Grand Theft Auto V (GTA)
Grand Theft Auto V (GTA)
114 868 326
IRL
IRL
80 010 054
Slots & Casino
Slots & Casino
49 066 869
EA Sports FC 26
EA Sports FC 26
24 833 971

IRL Popularity

by Total Watch Time in the previous month (August)
Track the rise of IRL (In Real Life) streaming across TikTok, Twitch, Kick and YouTube
Data source: TikTokStats.comTikTokStats.com
1000M
2000M
3000M
4000M

Gaming Popularity

by Total Watch Time in the previous month (August)
Monitor Gaming streaming trends across TikTok, Twitch, Kick, and YouTube
Data source: TikTokStats.comTikTokStats.com
300M
600M
900M
1200M

Total Watch Time on TikTok and Other Platforms

previous month (August)
Audience Insights on TikTok and Competing Platforms
Data source: TikTokStats.comTikTokStats.com
50.0M100.0M150.0M200.0M1 Aug5 Aug9 Aug13 Aug17 Aug21 Aug25 Aug29 Aug

Platform Comparisons in Detail

Head-to-head breakdowns of TikTok LIVE against each platform.

Unlock the full potential of TikTok LIVE with in-depth analytics tailored for brands, content creators, and businesses. Dive into real-time data on top-performing categories like Gaming, Chats, Fashion, Lifestyle, and Outdoor streams. Learn how to leverage TikTok Live for marketing success: discover strategies for launching online stores, promoting cosmetics, or boosting sales through live shopping.
Explore comparisons with other platforms to identify where your audience engages most and how TikTok LIVE outperforms competitors in driving brand visibility and sales. Whether you're a creator looking to grow or a brand aiming to dominate, our data-driven insights help you make informed decisions for TikTok campaigns.